SRI AUROBINDO INSTITUTE OF JOURNALISM AND MASS COMMUNICATION

Sri Aurobindo Institute of Journalism and Mass Communication (SAIJMC) continues to be a premier media education hub in Indore, Madhya Pradesh. For the academic year 2026, the institute remains committed to providing industry-ready professionals for the evolving media landscape of Central India.

SAIJMC offers a range of undergraduate and postgraduate programs designed to meet the demands of the modern media industry. The most sought-after programs for 2026 include:

• Bachelor of Journalism and Mass Communication (BJMC): A three-year comprehensive degree covering print, electronic, and digital media.
• Master of Journalism and Mass Communication (MJMC): A two-year advanced program focusing on media management, research, and specialized reporting.
• Diploma in Digital Marketing & Content Creation: A specialized one-year program reflecting the industry shift toward digital-first strategies.

The admission process for the 2026 academic session is primarily merit-based, followed by a personal interview to assess communication skills.

• Notification Release: March 2026
• Application Deadline: June 15, 2026
• Personal Interview Rounds: June 20 - June 30, 2026
• Merit List Declaration: July 5, 2026
• Commencement of Classes: August 2026

Applicants must have completed 10+2 from a recognized board for UG courses and hold a relevant Bachelor's degree for PG programs.

Note: Check exact dates on the official exam and college websites.

Note: These are approximate figures based on past trends, not official cutoffs. Check the latest official counselling cutoff before applying.

Admission cutoffs for 2026 are based on aggregate marks in the qualifying examination. While specific percentages vary, the general trends are:

Preference is given to students with a strong portfolio or prior experience in school/college media clubs.

Note: Placement figures are indicative and not taken from the official placement report of the college. Please confirm with the college.

The 2025 placement season saw a significant rise in digital media roles. Indore's growing status as a tech and media hub has benefited the students.

• Highest Package: INR 6.5 LPA
• Average Package: INR 3.2 LPA
• Top Recruiters: Dainik Bhaskar, Nai Dunia, IBC24, News18 MP/CG, Zee MP-Chhattisgarh, and various Indore-based digital marketing agencies like Digiana Group.
• Internship Rate: 100% of students secured internships in 2025.

The institute offers financial aid to deserving students through various schemes:

• MP Government Post-Metric Scholarship: Available for SC/ST/OBC students of Madhya Pradesh as per state norms.
• Merit-based Scholarship: Up to 20% tuition fee waiver for students scoring above 90% in class 12th.
• Sri Aurobindo Trust Scholarship: Need-based assistance for students from economically weaker sections.

The most popular courses at SAIJMC are those that integrate traditional journalism with new-age technology:

• BJMC (Bachelor of Journalism & Mass Communication): Focuses on News Reporting, Anchoring, and Video Editing.
• Master in Advertising & PR: Designed for students aiming for corporate communications roles in the growing industrial belt of Pithampur and Dewas near Indore.

Estimated fee structure for the 2026 academic year:

Fees are subject to revision by the university and state regulatory bodies.

The application process for 2026 is streamlined for ease of access:

1. Visit the official website or the campus admission cell in Indore.
2. Fill out the registration form with personal and academic details.
3. Upload required documents (10th/12th mark sheets, ID proof, and photographs).
4. Pay the application fee of INR 1,000 online.
5. Schedule the Personal Interview (PI) date.

The institute boasts state-of-the-art facilities that mirror professional media houses:

• Television Studio: Equipped with multi-cam setups, green screens, and professional lighting.
• Radio Station: An in-house production unit for podcasting and radio jockeying training.
• Computer Lab: High-end systems with Adobe Creative Cloud for video editing and graphic design.
• Library: A vast collection of media journals, international magazines, and digital archives.

The academic structure is divided into specialized departments:

• Department of Print Journalism
• Department of Electronic Media (TV & Radio)
• Department of Public Relations and Advertising
• Department of New Media and Communication Research