Shri Vile Parle Kelavani Mandals Usha Pravin Gandhi College of Arts, Science and Commerce, Bhaktivedant Swami Marg, Juhu Scheme, Vile Parle West, Mumbai

Shri Vile Parle Kelavani Mandal's (SVKM) Usha Pravin Gandhi College of Arts, Science and Commerce (UPG) is a premier institution located in the educational hub of Vile Parle, Mumbai. Established in 2003, it has rapidly gained a reputation for excellence in media, management, and information technology.

• Affiliation: Affiliated with the University of Mumbai.
• Accreditation: Re-accredited with 'A' Grade by NAAC.
• Location Advantage: Situated in Juhu Scheme, the college is in close proximity to major media houses and corporate hubs in Mumbai.
• SVKM Legacy: Part of the prestigious SVKM trust, sharing a campus ecosystem with top-tier institutions like Mithibai and NM College.
• Niche Focus: Known specifically for its specialized professional courses rather than traditional BA/BSc programs.
• Modern Pedagogy: Emphasis on industry-aligned learning, guest lectures, and practical projects.

The college is highly sought after for its professional undergraduate and postgraduate offerings that cater to the evolving needs of the Mumbai industry.

• Bachelor of Arts in Multimedia and Mass Communication (BAMMC): One of the most popular courses for students aspiring to enter journalism, advertising, or public relations.
• Bachelor of Management Studies (BMS): A flagship program focusing on core management principles with specializations in Finance, Marketing, and HR.
• B.Sc. in Information Technology (B.Sc. IT): Designed for students targeting the software development and IT services sector.
• M.A. in Entertainment, Media and Advertising: A specialized master's degree that leverages Mumbai's status as the entertainment capital of India.
• M.Sc. in Information Technology: Advanced technical training for IT professionals.

Admission to UPG College is strictly merit-based and follows the guidelines issued by the University of Mumbai.

• Candidates must register on the University of Mumbai's pre-admission online portal.
• A separate application must be submitted via the SVKM/UPG College official website.
• Merit lists are generated based on the aggregate marks obtained in the 12th Standard (HSC) or equivalent examination.

Note: Check exact dates on the official exam and college websites.

Note: These are approximate figures based on past trends, not official cutoffs. Check the latest official counselling cutoff before applying.

Cutoffs for UPG College remain among the highest in Mumbai Suburban due to its reputation and central location.

• BMS (Commerce Stream): 94.5% - 96%
• BAMMC (Arts Stream): 91% - 93%
• B.Sc. IT: 85+ (Mathematics marks are often the primary criteria for B.Sc. IT)
• BMS (Science Stream): 88% - 90%

Note: Minority (Gujarati Linguistic Minority) students usually have a slightly lower cutoff, typically ranging from 85% to 90%.

Note: Placement figures are indicative and not taken from the official placement report of the college. Please confirm with the college.

The 2025 placement season saw robust participation from Mumbai's diverse industry sectors.

• Highest Package: INR 10.5 LPA
• Average Package: INR 4.8 LPA
• Top Recruiters: Viacom18, Disney+ Hotstar, Ogilvy & Mather, Schbang, Infosys, TCS, Wipro, and Morgan Stanley.
• Sector-wise Placement: 40% in Media & Advertising, 30% in IT & Tech, 20% in Finance/Banking, and 10% in others.
• Internships: Over 80% of students secured internships through the college's dedicated placement cell before their final semester.

UPG College provides financial assistance through various government and institutional schemes.

• Government of Maharashtra Scholarships: For SC/ST/OBC and EBC students.
• SVKM Merit Scholarship: Awarded to top-performing students in university examinations.
• Linguistic Minority Scholarships: Specifically for students from the Gujarati community.
• Financial Aid: The SVKM trust offers need-based fee waivers for students facing extreme financial hardships.

The most sought-after courses at UPG are those that offer direct industry entry points.

• BAMMC: Popular for its focus on digital media and content creation.
• BMS: Preferred by students aiming for MBA programs or corporate management roles.
• B.Sc. IT: A favorite for those looking to enter the booming Mumbai fintech and software scene.
• M.A. (EMA): Highly regarded by working professionals in the film and television industry.

The fee structure is based on the self-financed model of the University of Mumbai.

Note: Fees are subject to revision as per University and Shikshan Shulka Samiti guidelines.

The application process for 2026 is entirely digital.

1. Visit the University of Mumbai portal (mum.digitaluniversity.ac) and register for Usha Pravin Gandhi College.
2. Keep the 'Pre-admission Enrollment Form' PDF safe.
3. Visit the UPG College website and fill out the institutional application form.
4. Upload required documents: 10th & 12th Marksheets, Leaving Certificate, Caste Certificate (if applicable), and the University Enrollment form.
5. Pay the processing fee online.
6. Monitor the merit lists on the college website.

The college boasts state-of-the-art facilities designed for professional training.

• Classrooms: Fully air-conditioned with integrated projector and sound systems.
• Media Lab: Equipped with latest editing software and high-end computers for BAMMC students.
• IT Labs: Multiple labs with high-speed internet and modern hardware.
• Library: A vast collection of digital and physical resources, including international journals.
• Canteen: Shared with the SVKM campus, offering a variety of hygienic food options.
• Auditorium: Access to the world-class SVKM seminar halls and auditoriums for events.

The college is organized into focused departments to ensure specialized attention.

• Department of Mass Media: Managing the BAMMC and M.A. EMA programs.
• Department of Management Studies: Overseeing the BMS curriculum.
• Department of Information Technology: Handling B.Sc. IT and M.Sc. IT.
• Department of Commerce: Providing foundational support and elective courses.