ASHOKA SCHOOL OF BUSINESS

Ashoka School of Business (ASB), located in the cultural and spiritual hub of Varanasi, Uttar Pradesh, has emerged as a premier destination for management education in Eastern Uttar Pradesh. For the academic year 2026, the institute continues to bridge the gap between traditional academic learning and modern industry requirements.

• Location: Paharia, Sarnath, Varanasi - strategically located near the industrial corridors of Eastern UP.
• Approval: All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India.
• Flagship Programs: PGDM and MBA with a focus on global industry trends.
• Industry Interface: Strong ties with local industries in Varanasi, Bhadohi (Carpet industry), and the growing logistics sector in the region.
• Campus Life: State-of-the-art infrastructure with a focus on holistic development.

The institution offers specialized management programs designed to create future-ready leaders. The most sought-after programs for 2026 include:

The PGDM program is particularly popular due to its industry-aligned curriculum and frequent corporate guest lectures from NCR and Lucknow-based firms.

Admission to Ashoka School of Business for the 2026 session is based on merit and entrance examination scores. The process is designed to evaluate both the cognitive and interpersonal skills of the candidates.

• Eligibility: Minimum 50% marks in Graduation from a recognized university (45% for reserved categories).
• Entrance Exams: Valid scores in CAT, MAT, XAT, CMAT, or CUET-PG are required.
• Selection Stages: Shortlisting based on exam scores followed by Group Discussion (GD) and Personal Interview (PI).

Important Dates (Tentative):

• Application Starts: October 2025
• Last Date to Apply: May 2026
• GD/PI Rounds: February - June 2026
• Session Commencement: July 2026

Note: Check exact dates on the official exam and college websites.

Note: These are approximate figures based on past trends, not official cutoffs. Check the latest official counselling cutoff before applying.

The expected cutoffs for the 2026 intake are based on previous year trends. While the institute looks at the overall profile, the following minimum percentiles are generally expected for shortlisting:

• CAT: 60+ Percentile
• MAT: 75+ Percentile
• CMAT: 70+ Percentile
• CUET-PG: Based on the annual merit list released by the university.

Note: Final selection depends heavily on performance in the Personal Interview and academic consistency.

Note: Placement figures are indicative and not taken from the official placement report of the college. Please confirm with the college.

The 2025 placement season witnessed a robust participation from various sectors, reflecting the trust recruiters have in ASB students.

• Highest Package: INR 12.5 LPA
• Average Package: INR 5.5 LPA
• Top Recruiting Sectors: BFSI, EdTech, FMCG, and Retail.
• Prominent Recruiters: HDFC Bank, ICICI Bank, BYJU'S, Berger Paints, TCS, and Prism Johnson.
• Local Placements: Significant hiring by local giants like Utkarsh Small Finance Bank (Headquartered in Varanasi).

ASB offers several scholarship schemes to support meritorious and deserving students for the 2026 academic year:

• Merit-based Scholarship: Based on graduation marks and entrance exam scores (CAT/MAT).
• UP State Scholarship: Assistance for students belonging to SC/ST/OBC and EWS categories as per state government norms.
• Girl Child Scholarship: Special fee concessions to encourage female participation in management.
• Sibling Discount: Fee waiver for siblings of current students or alumni.

The most popular courses at Ashoka School of Business are designed to meet the specific needs of the North Indian job market while preparing students for global roles.

• PGDM in Marketing: Focuses on digital marketing and rural marketing, highly relevant for the UP/Bihar belt.
• PGDM in Business Analytics: A high-demand course focusing on data-driven decision making.
• MBA in Human Resources: Popular among students looking for stable corporate roles in the NCR region.

The following table outlines the estimated fee structure for the 2026-2028 batch:

Fees include tuition, library, and development charges. Hostel and mess charges are additional.

The application process for the 2026 session is streamlined for ease of access:

1. Online Registration: Visit the official website and fill out the inquiry form.
2. Application Form: Complete the detailed application form with academic credentials and entrance exam scores.
3. Application Fee: Pay the non-refundable application fee of INR 1,000 online.
4. Document Upload: Upload scanned copies of 10th, 12th, and Graduation mark sheets.
5. Interview Slot: Select a preferred date for the GD/PI round.

ASB boasts a campus that rivals top national B-schools, providing a conducive environment for learning:

• Smart Classrooms: Equipped with audio-visual aids and air-conditioning.
• Library: A rich repository of management books, journals, and digital databases like DELNET.
• Computer Lab: High-end systems with latest software for Business Analytics and IT courses.
• Hostel: Separate hostels for boys and girls with modern amenities and 24/7 security.
• Auditorium: A large hall for seminars, workshops, and cultural events.

The academic structure of ASB is divided into specialized departments that drive research and teaching excellence:

• Department of Marketing Management
• Department of Finance and Accounts
• Department of Human Resource Management
• Department of Information Technology & Operations
• Department of General Management and Communication